Never Miss an Opportunity to Network and Market

Today, as often happens, I was contacted about reprint rights on one of my articles. Now, I have four options when I get a request like this.

1) Let them use the reprint at no charge, thank them for their interest, and move on.
2) Let them use the reprint only if they pay a fee for it, thank them for their interest.
3) Let them use the reprint for free, thank them for their interest, and offer them a quick pitch and rate for future content that is unique for their site.
4) Do not grant permission.

In this instance, I sent the following email: (names removed)

Hi XXXXXX,

I can grant you permission to use the article, provided my byline (name) is included on the article as Michelle L Devon, and would prefer a link back to my website at www.MichelleLDevon.com be included as well.

If you can meet those two conditions, please use the article with my full consent, and consider this email written permission to do so.

Thank you so much for asking and wanting to use my content! If you’re ever in need of quality content for your sites, I charge $XX-XX per 300-600 word, keyword specific content, payable via PayPal. Please feel free to keep me in mind for future content needs.

Sincerely,

As you can see, I thanked them, granted permission in writing to use the article (the website they found my article at requires written permission), and set my conditions for using is (a byline and link back to my website – both valuable for a writer, even if you don’t receive payment for it), and I kept it short and sweet, but offered my pitch.

This way, my writing reaches an audience it might otherwise not have reached, I’ve already been paid for the article on the first site, so giving one away for free in exchange for a linkback isn’t such a bad thing.

I don’t usually recommend writers give away their writing for free, but there is a point where, especially with reprints, you have to weigh the benefits of doing so – linkbacks to a site that brings you page views and/or promotes your writing is usually a big plus, and your writing reaching a broader audience means more potential to sell more writing, and then the possibility that since you offered one for free, they can use it, see how it works for them, and if they like the results, they’ll probably ask you to write more for them. So while you are giving the writing away for free, you are receiving a tangible benefit that should equal more money and more exposure in the long run.

Some of my best long-term gigs have come from giving away a free reprint along with a quick pitch.

In the initial pitch, I do not add anything that says, “If you know anyone else in need of quality writing services….” because while I want to pitch my services to them specifically, I don’t want to appear desperate or appear that I don’t have a good client list already. In the initial pitch, I want the potential buyer to think I’m offering because I can write well for their needs, not that I’m just trying to sell myself to whomever pays.

However, after you’ve had contact with them, if they say they can’t use your services currently, then it’s acceptable to thank them for their consideration, to keep you in mind for the future, and should they know anyone in need of writing services, “Feel free to pass my information along to them.”

Never miss an opportunity to promote yourself and your writing.

On a personal note, hope everyone is having a great day. I’m finally out of bed, last night and most of today, been sitting up in the living room for a change. I don’t realize how much I miss the sunlight coming in through the front windows until I get stuck in the bedroom. Our bedroom is dark! Great for sleeping, but not so great when you’re stuck on bedrest! It’s good to ‘see the light’, LOL!

Ya’ll keep writing!

Love and stuff,
Michy

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